Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss.

[1] Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages.

[2] The company offers a line of low-calorie soft drinks (including sodas, bottled water, iced tea, and non-carbonated fruit-flavored drinks) sweetened with erythritol and rebaudioside A (stevia leaf extract), ascorbic acid, and extract from coffea fruit harvested in Indonesia; its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used.

[8] In 2023, Bai and Sydney Sweeney collaborated to make a raspberry lemon lime flavored beverage.

[10] On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit.