[9] The company operates from Paris, and was introduced on Euronext marketplace in June 2021 and it raised 300 million euros.
Believe's expansion was fuelled by $60m growth capital investment from Ventech, Technology Crossover Ventures (TCV) and XAnge].
[17] In 2023, it was reported that Believe has exceeded the milestone of €1 billion in digital music sales (DMS) for 2022,[18][19] which reflected the effectiveness of Believe's business model and strategy that mainly seek to support artists and labels at each stage of their careers.
[20][21] The same year, it was also reported that Believe has one of the highest growth rates in the music streaming industry due to its digital positioning and its proactive investment strategy in emerging areas, particularly Asia.
[29] In 2017, Believe Recordings became AllPoints[30] and developed its production sector with the launch of 3 labels:[31] All Points, Naïve and Animal 63.
[35] In 2019, Believe acquired Mumbai live event production specialist Entco, and rebranded the company “Believe Entertainment”.
In 2020, the company acquired a majority stake (60%) in the Turkish Doğan Music Company, for €18.8 million, a stake in Ircam Amplify, an entity of the Institut de Recherche et de Coordination Acoustique/Musique (IRCAM), and the assets of SoundsGood, specialized in the creation of playlists on streaming platforms.
[53] Believe's inclination towards publishing is seen in its recent investments in Europe, India and Asia to globally expand and develop.
[58] In March 2023, it was announced that Believe is launching a new distribution unit, Avant-Garde, to help different French labels, artists and producers in the diverse genres of Rap, Afro and R&B.
[63][64] More precisely, Believe was part of the Commercial Music Library's network of partnerships that supported the realization of TikTok's program devoted to 'discovering and rediscovering artists'.
The company was the subject of a New York federal lawsuit alleging that they were behind large scale, willful copyright infringement.