[3] In 1976, the twins opened a beauty boutique named "The Face Place" in San Francisco's Mission District.

The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.

[7][8] On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments.

Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.

[10][11] In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist Anick Soni.