[1] Bergsala's administrative center and warehouse is in Kungsbacka, with local offices in Norway, Denmark, and Finland.

Bergsala was founded as a small electronics company by Owe Bergsten, Pierre Sandsten, and Lars-Göran Larsson on 20 April 1976 in Kungsbacka, Sweden.

Initially he had purchased 30,000 units for Sweden but these sold slowly, until he found a watch distributor that saw the potential for the LCD games.

He made frequent trips back to Nintendo to obtain more orders including new versions of the Game & Watch hardware, and by January 1983, had sold over 1.7 million units in Sweden.

[3] Early on, the company had constructed a statue with Mario on top of it outside of its headquarters, which generally was considered a poor rendition of the character and had been compared to Saddam Hussein.