It was released on July 30, 2008 in the Arab World, and August 1 of the same year elsewhere through In2Musica, to reach remarkable career-defining success that none of Ajram's previous records had achieved.

The album, just like its predecessor Ya Tabtab...Wa Dallaa also featured product placement as a tool to promote many of its songs, including "Meen Ghairy Ana," "Wana Ben Idek" and "Lamset Eed."

The album brought Ajram to global recognition, when she returned home from the 2008 World Music Awards with the trophy for the best selling Middle Eastern act.

"Biteegy Sirtak" was rumored to have been a 15-minute-long song, as mentioned by Samir Sfeir himself and Nancy Ajram, but the album version was edited down to 6 minutes for radio broadcast.

[1] In January 2007, news about "Ibn El Giran" (The Neighbor's Son) had leaked and it was mentioned that Nadine Labaki was to film it as her music video comeback.

Also, "Zaman Kan Andi Alb" (I Used to Have a Heart) is strongly rumored to be directed by Nadine Labaki, to supposedly sequel "Inta Eyh".

The song is the second creation of Samir Sfeir and Tarek Madkoor in the album, after "Meen Ghayri Ana" which fans highly requested a music video for.

The cover shoot showed Ajram sitting at the back of a car, staring mysteriously outside the window, or simply with her eyes closed, appearing to be deep in thought and imagination.

The first preview of the album was from the hit "Meen Ghairy Ana" in Ajram's three part Coke commercial, which served as a very successful promotion 5 months before release.

The song, by the same trio, Fares Iskandar, Salim Salama and Hadi Sharara, who created Ajram's previous hit "Ehsas Jdeed", shows a maturity in her style and a convincing singing of feelings.

Ajram also sings an old Egyptian style in "Ibn El Giran" where she performs a short "Mawwal" at the end of the song for the first time since "Baddalla' Aleik" in Ah W Noss.

In the lead hit video, prominent director Said El Marouk was thoroughly criticized for focusing on high-level effects and styles rather than a coherent storyboard for the clip.

[15] Two months upon release, many then-unfilmed songs achieved huge success among the public and acquired "smash-hit status", including the album's promo song 5 months pre-release, "Meen Ghayri Ana", as well as the instant radio-hits "Lamset Eed", "Mashi Haddi", "Wana Bin Idek", "Sahharny Sahhar", and the first two singles, "Betfakkar Fi Eih" and "Min Dally Nseek".

Betfakkar Fi Eih broke the record in HitMarker's Top 10 best-selling Arabic album charts by remaining for 54 consecutive weeks in the list since the date of its release.