Lyrically, the record speaks of love, admiration, heartbreak and relationships, subjects that Nancy had spoken about in previous sets.

Ajram gave the first preview of the album during Neshan's show " IL Maestro" in Ramadan 2009, when she sang parts of two songs, "Sallemouly Aleih" and "Sheikh El Shabab".

[2] The former was excluded from the album, and was released as a single at the 2010 New Year's Eve, and achieved huge success among Arab radio stations.

Nancy then announced she will be singing a song that refers to her relationship to her parents and child, "Hkayat El Deni" (Stories of Life), previously named "Ghafwet Eini".

[5]Initially, the album titled was rumored to have changed from "Bel Hadawa" (which leaked months before release) to "Einy Aleik".

[7] The final release date was announced to be September 6, and six songs were distributed to pan-Arab local stations to promote the album, as well a teaser ad on her official Facebook.

"Bayyaa' We Shater" is considered the album's best continuation of Ajram's signature maksoum style in previous singles such as "Moegaba" and "Ashtiki Minno".

The composer, Mahmoud Khayami, succeeded at presenting this style to Ajram which was completely different from the soft ballad single "Wana Ben Ideik" in her previous album.

Rahim also presented two Egyptian songs of the lighter, simpler context, "Okay" and "Einy Aleik" which was rumored to have been the old album title.

Walid Saad presented Ajram with three songs initially, one of which "Sallemouly Aleih" was excluded from the album and released as single months ahead.

Pre-release promotional campaigns for 7 were huge; billboards featuring the album cover filled the streets of Lebanese and Egyptian cities in late August 2010.

TV channels showed a 16-second preview of the music video of "Fi Hagat," which was previously added to Nancy's official Facebook page.

Ajram also held a poll on her official Facebook page for the fans to vote for their favorite songs on 7 in order to select the ones that will be released as singles.

Others stated that the album is perfect, in which multiple ideas addressed many aspects of life and is an artistic maturity which satisfies different tastes.

[19] 7 debuted atop the Virgin Megastores physical sales chart in more than 5 Arab regions, including Lebanon, where it occupied the apex for six consecutive weeks and became one of the best-selling albums of 2010.