[3] In order to create this comeback record, Ajram enlisted a variety of writers and producers she previously has collaborated with, including Hadi Sharara, Bassem Rizk, Ziad Bourji, Walid Saad, Mohammed Yehia, Khaled Tag Eldeen, Amir Teima and Ahmad Madi, alongside new collaborations with Hany Yacoub, Ayman Koumayha, Nabil El Khoury, Belal Srour, Ali El Mawla, Shady Nour and Ahmed Erfan.

Ajram announced her tenth album in early 2021, starting a hashtag trend #Nancy10 on social media.

The songs "Hobbak Bi Ye'wa", "Meshkeltak Alwahidi", "Gayya Maak", and "Baddi Hada Hebbou" were released as promotional singles.

The music video for the third single, "Ma Te'tezer", was released on March 14, 2022.

The music video for the song was directed by Leila Kanaan and has an Indian setting.