Ajram generated much attention in 2003 following the release of the music video for "Akhasmak Ah", her third studio album Ya Salam's lead single, which was found controversial owing to the depiction of overtly sexual activities.
The lead single's video was directed by Nadine Labaki and was highlighted for portraying an Egyptian villager.
[4] The music video for "Oul Tani Keda", which was served as Coca-Cola campaign single, was filmed with the international Italian director Luca Tomassini, it was made of footage of backstage scenes from the commercial.
[5] Ajram's 2006 studio album Ya Tabtab...Wa Dallaa was promoted by six music videos, and her 2007 studio album for children Shakhbat Shakhabit received its promotion from the medley video which features four different tracks, directed by Said El Marouk.
In 2008, Ajram released her sixth studio album Betfakkar Fi Eih, which spawned five music videos.