[1][2][3] In the United States, Better Cheddars are marketed under the "Flavor Originals" trademark,[4] which also includes the Chicken in a Biskit brand.

The brand was created by Nabisco's Manhattan-based marketing agency of record, The William Esty Company, and the name was created by Senior Copywriter Niels Peter Olsen working with Creative Director Howard Cowell.

In 2018 and 2019, production of Better Cheddar crackers was disrupted following the recall of whey powder from Associated Milk Producers, Inc. (AMPI).

As of March, 2019, a shortage of Better Cheddars crackers remained as store shelves in some Midwest locations were bare.

[8] Better Cheddars have been produced in original style, low salt and reduced fat varieties.