Through this partnership, various initiatives have been implemented to enhance water, sanitation, and fundamental hygiene practices in some of the most remote regions of this landlocked East African country.
The initiative aided thousands impacted by the hurricane and, with the support of Adidas and the African American Chamber of Commerce, provided $5k in grants to small businesses that sustained damages.
[8] After the launch of Beyoncé's haircare line, Cécred, in February 2024, BeyGood announced the initiation of annual $500,000 cosmetology school scholarships and business grants.
A statement on the BeyGood website states: “We recognize running your own business is difficult, no matter if you rent a booth, operate a salon, or work out of your home, each year, 25 $10,000 grants will be awarded to qualifying salon business owners in Atlanta, Chicago, Houston, Los Angeles, and New Jersey so they can continue their transformative impact in the community.”[9]Beyoncé and Tina Knowles began a partnership with her hometown church Bread Of Life Ministries to provide support amidst the 2005 Hurricane Katrina and 2017 Hurricane Harvey natural disasters.
[10] On April 28, 2020, Beyoncé collaborated with fellow Houston artist Megan Thee Stallion on a remix to her song "Savage", and that night it was announced that the proceeds from both Beyoncé and Megan Thee Stallion's song contributions would help Bread Of Life create campaign #IDIDMYPART: a series of mobile Covid-19 drive-through testing sites in Houston, as "a response to the disproportionate deaths in African-American communities.
"[11] Further collaborations with Matthew:25 Ministries, supermarket chain H-E-B, Frenchy's Chicken, and Procter & Gamble contributed masks, vitamins, hand sanitizer, cleaning supplies, gift-cards, food vouchers, and toiletry kits.