[1][2][3] Originally co-founded by Beyoncé and Philip Green, Ivy Park launched a joint venture with Topshop in October 2014 and operated under the company Parkwood Topshop Athletic Ltd.[4] Initially planned for the fall of 2015, Ivy Park's launch was postponed to the spring of 2016,[5] with an official release date of April 14, 2016 for in-store and online retailers.

[7] On the same day, Beyoncé also released a promotional video titled "Where Is Your Park,"[8] which provides viewers with a glimpse into her workout routine and includes samples of the upcoming clothing line.

[9] On November 14, 2018, Parkwood Entertainment acquired total ownership of the Ivy Park brand away from co-founder Green following allegations of sexual harassment and racial abuse.

[10] Ivy Park and Adidas have collaborated on several collections with the company site describing the "[unity of] two iconic brands, celebrating their heritage while creating uniforms of power,” in January 2021.

In a statement released on the official Ivy Park website, Beyoncé shares, "This is the partnership of a lifetime for me... Adidas has had tremendous success in pushing creative boundaries.

Some celebrities who received a box include Ellen DeGeneres, Angela Bassett, Kendall Jenner, Ciara, Missy Elliott, Reese Witherspoon, and Hailey Bieber.

[21] Many shoppers expressed their frustration on social media blaming Adidas' virtual "waiting room" for not being able to purchase any items due to how quickly merchandise sold out.

Beyoncé modeled for the cover of British Vogue's December 2020 Issue featuring Ivy Park x Adidas Drip 2 photographed by 21-year old Kennedi Carter.

[30] On January 24, 2021, the Ivy Park official Instagram page posted a cryptic teaser with a winter theme featuring models posing in different apparel and flashes of different shoes, ending with a simple "COMING SOON" caption.

[33] In early May 2016, a front-page story of British newspaper The Sun featured allegations that Ivy Park factories in Sri Lanka were exploiting their workers by paying them $6.17 a day, below what they claimed was the minimum daily wage.

[7][34] As analyzed by CBS News, the minimum daily wage in Sri Lanka was $2.68, which meant that workers were making double the standard, disproving the allegations.

[34] In early April 2019, after the launch of Ivy Park's collaborative line with Adidas, news broke that Beyoncé had reportedly "ended a potential partnership with Reebok because the pitch team lacked diversity.