Big Fresh

In 2003, the Big Fresh brand was shut-down by its owner Progressive Enterprises, with branches converted to Countdown or Woolworths, or shut down altogether.

[1] In addition to its market-like atmosphere, Big Fresh had a number of features that made their stores unique within New Zealand, such as a Popcorn Club for children and in-store family entertainment, such as animatronic singing and dancing fruits and vegetables, mooing cows, singing sausages, and giant egg-laying chickens.

[1] The entertainment attracted customers, allowing Big Fresh to outpace Woolworths on average store turnover.

[4] In July 2003, the Big Fresh brand was shut-down, with all branches converted to Countdown or Woolworths, or shut down altogether.

[5] Owing to its links with Woolworths and later Progressive Enterprises, Big Fresh stocked the No Frills and First Choice generic product brands.