Price Chopper (New Zealand)

[1][2] The Price Chopper format was established in 1987, as a discount supermarket chain with a limited fresh foods.

Woolworths rebranded its smaller stores under the new brand, allowing them to remain open and ensure the sites were not taken over by competitors.

[2] The Price Chopper Chain had a high focus on the Woolworths Supermarket (NZ) corporate brands, No Frills and First Choice No Frills was originally used with Franklins Australia as their generic range of products, with their ties to Dairy Farm International Holdings the No Frills product was launched into the Woolworths New Zealand Supermarket Group and had a huge success with the Price Chopper and Big Fresh brands Originally, the No Frills brand was only used for its peanut butter, honey and potato chips but expanded its range to more than 800 products in packaged groceries and perishables.

First Choice was another generic range of products Woolworths New Zealand Supermarket Group had sold.

The brand did not survive for long though and by the time Dairy Farm International Holdings exited the company in 2002 when it was bought by Woolworths NZ