The Ōtāhuhu supermarket proved a success and a second Foodtown was built and opened in Takanini, South Auckland in 1961.

In April 1992 Coles Myer relaunched Progressive Enterprises onto the New Zealand stock exchange as a public company.

Progressive Enterprises consisted of: Foodtown Supermarkets, Countdown, 3 Guys, Georgie Pie Restaurant, Rattrays and SuperValue.

On 17 June 2002 Progressive Enterprises Ltd bought Woolworths (NZ) Ltd from Hong Kong–based owners Dairy Farm Group.

The sale saw Progressive's supermarket brands Foodtown, Countdown, 3 Guys, SuperValue and FreshChoice joined by Woolworths, Big Fresh and Price Chopper.

On 14 November 2011, the last Foodtown, at Browns Bay, was rebranded to Countdown, bringing an end to the iconic New Zealand brand.