FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand.

[1] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies.

[2] There are 33 FreshChoice stores across New Zealand, including five in Auckland.

[2] By 2008, it had 15 stores but was yet to expand into Auckland.

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