smile), is a South Korean multinational food and beverage corporation that manufactures ice cream, milk products, and snacks.

Binggrae was founded in 1967 by Hong Soon-ji[a] as Daeil Corporation (Korean: 대일양행; Hanja: 對日洋行; RR: Daeilyanghaeng).

In 1972, Daeil Dairy made a technological partnership with Foremost McKesson Inc., a company based in the United States.

In 1976, the partnership with Foremost Inc. ended, and the trademark was changed to Binggrae due to the Korean Language Purification Movement.

[12] In January of that year, Melona (메로나, Pronounced Merona), a creamy melon ice cream was released.

[14] As a result of the acquisition, Binggrae now holds 40.7% of the South Korean Ice cream market,[15] and sales rose 19.6% in 2021 to 1.14 trillion won (US$949 million).

Its rival Lotte Confectionery also increased the prices of some of its products by the same percentage, thus making the ice cream market more expensive.

It promoted "super cone" with the Kpop group Wanna One in 2018, and estimated its sales would reach 10 billion won in sales by the end of the year,[21] its Banana Flavored Milk with actor Ju Ji-hoon in 2021,[22] and its Yoplait products with actress Lee Se-young starting in 2022.

Due to the "in-universe" advertisement campaign, Binggrae became the first South Korean food and beverage company to accumulate over 100,000 subscribers on YouTube.