Proponents and influencers of the Black Lives Matter movement on social media often encourage its supporters to partake in protest activities and other symbolic gestures.
Generally, the purpose surrounding Blackout Day is raising awareness of police brutality and racism towards Black people.
Another common phenomenon found in social media is the posting of content that was created by, and features, black creators of any nationality.
This month saw many users of platforms like Meta's Instagram and Snapchat post photos of just a black screen and related Blackout Day hashtags in recognition of these murders and often stance on reforms of police training in western countries.
[7] Having these two polar identities of a lawless individual and a highly adored star leaves a spectrum of people in the Black community unrepresented.
This reality led to an ethical need for positive and relatable images of the Black community on social media platforms.
An official website was created[11] to help the online black community access up to date information on when and how the event would take place.
They felt as though it should be a yearly event on the day it was first launched, which was an issue for the creators, as well as other supporters, who thought the frequency should be increased.
[10] Other minority groups have attempted to mimic the movement by creating variations that are similar to the original #Blackoutday, such as #Yellowoutday and #Brownoutday, among others, albeit with little success.