Word of the natural spring spread quickly and before long, the area became popular among the wealthy plantation owners and by the late 1800s a small town was established.

[2][3][4] In the late 1890s, Dr. C. R. May began prescribing the mineral springs' water to his patients complaining of stomach troubles.

[6] In 1993, Blenheim was bought by Alan Schafer, who also owned the world-famous South of the Border roadside attraction.

[6] Despite a marketing push that began in the late 1990s, Blenheim ginger ale is not widely distributed outside the Carolinas; however in more recent years, the company ships to 44 states and three international distributors.

In February 1998, New York Times journalist Bill Grimes described the taste this way: "The first swallow brings on a four-sneeze fit.