Building on this newfound success, Red Rock secured an endorsement from baseball's greatest, Babe Ruth in 1939.
By 1947, Red Rock products were bottled in 45 of the 48 U.S. states, but by 1958, the company's success began to decline due to the overwhelming increases in sugar prices.
Red Rock Cola was endorsed by famous baseball player Babe Ruth.
An orphaned affiliate continued producing the product in the Dominican Republic, and it is now distributed there by the Cervecería Nacional Dominicana.
Today, Red Rock beverages are enjoying a resurgence in popularity and can be found in numerous retail locations throughout the southeastern United States.