The bliss point is the amount of an ingredient such as salt, sugar or fat which optimizes deliciousness (in the formulation of food products).
"[2][3] The bliss point for salt, sugar, or fat is a range within which perception is that there is neither too much nor too little, but the "just right" amount of saltiness, sweetness, or richness.
The human body needs salt for balancing fluids, sugar for energy, and fat for composing the brain.
[4] Besides the physical and taste need for sugar, salt, and fat, foods that contain high amounts of these ingredients are typically visually appealing.
[6] Applications of the bliss point in the food industry have been criticized for encouraging addiction-like behaviors around eating which may contribute to obesity and other health issues.
[7] Around the world people purchase and consume foods and drinks that are engineered to create the bliss point sensation.