[10][11][12] After leaving Bobbi Brown Cosmetics in 2016, she launched Beauty Evolution, LLC, and became certified as a health coach through the Institute for Integrative Nutrition.

[18][19] She and her husband Steven Plofker redesigned The George, a boutique hotel located in Montclair, New Jersey.

[4][10] Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used commonly at the time.

[22][4][5][29] In 2011, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building.

[4][2] In 2012, her cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies' total sales.

[38] According to Yahoo, which reviewed the line, this "approach is evident in the brand offering: a curated edit of makeup and skincare that doesn't overwhelm.

[49] In 2015, Brown and her husband acquired a historic inn located in Montclair, New Jersey, which was built as a private residence in 1902.

[30] A chance meeting with the grandmother of a producer of NBC's Today led to a 12-year run as a regular beauty consultant on the show.

[69] Pretty Powerful supports organizations that seek to empower women through job skills training programs and girls through education.

[29][70] Beneficiaries to date include Dress for Success (of which Brown is a former board member),[71] the Broome Street Academy High School, and the Girl Rising Fund.

[81][82][83] She was appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation and has been inducted into the New Jersey Hall of Fame.