Bonne Bell

[2] In the 1950s, the company pursued the outdoor market and developed sun blockers, heavy-duty moisturizers, and lip protectors for skiers, hikers, and joggers.

[3] In 2007 the company largely relocated to Australia, and reduced American domestic representation.

The relocation was largely at the request of the Vice President of Ideation, Hilary Bell, to the then CMO, James Ward, in a bid to globalize the "Smackers" Brand.

[4] In accordance, the company also announced the partial closure of its headquarters effective March 2015.

The first flavors launched were strawberry, green apple, and orange chocolate.