Bontoni was founded in 2004 by Franco Gazzani (third-generation family shoemaker) and his distant cousin Lewis Cutillo.

[1][2] Prior to 2004, Gazzani's grandfather, uncle, and father made custom shoes for a limited number of clients under no label.

Bontoni's Casa e Bottega, or home-based workshop, is located in Gazzani's basement in The Marches Region of Italy.

Bontoni's bespoke, or su misura offering requires 2-3 separate fittings and can take 7–10 months to complete.

[7] Bontoni's ready-made collection is available at a small number of retailers throughout the world that include Bergdorf Goodman, Harrods, Wilkes Bashford, Beymen, Richard's, Mario's, Boyds, Stanley Korshak, Harry Rosen, as well as several others.