The brand began as bottlings of bourbon personally selected from barrels by Jim Beam's grandson, the late distiller emeritus Booker Noe.
[1] Noe originally bottled his straight-from-the-barrel bourbon as gifts to close friends and family, and launched his selections as a brand available to the general public with a very small (1,000-case) release in 1988.
[3] Booker's Roundtable releases are selected by a panel of whiskey writers and the Master Distiller, Fred Noe.
Per Fred Noe, Booker's son and current Jim Beam Master Distiller, "These barrels were laid down in January 2003.
[11] Each bottle of Booker's 30th Anniversary is topped with a special silver wax and packaged in unique boxes made of reclaimed wood from Jim Beam's post-prohibition Warehouse E. Booker's 30th Anniversary is unique in that master distiller Fred Noe made almost all of the decisions for this bottling, instead of using the Roundtable committee.
"[14] In December 2016, citing scarcity and demand, Beam Suntory announced a reduction in new batch releases and a large increase in the recommended retail price that would take effect in 2017.