In 2017, as the cable network was losing coverage, Boomerang launched a standalone SVOD over-the-top streaming service, which operated until 2024.

The library made up much of the extensive children's programming on TBS and TNT, which was phased out after the creation of the Cartoon Network on October 1, 1992.

With Cartoon Network downplaying its archival programming in favor of newer original series, Turner launched the Boomerang cable channel on April 1, 2000.

[2] On February 4, 2014, as part of the 2014 upfronts, it was announced that Boomerang would become an advertising-supported network, and that there were plans to expand the brand globally.

As part of the expansion, Boomerang would introduce original programming for the first time, which would place a particular focus on the most well-known franchises from the Warner archives with an explicitly family-friendly approach.

[11] That same year, the 3rd Annual Shorty Social Good Awards nominated Boomerang and the Captain Planet Foundation for Best in Entertainment.

As part of its 2015 relaunch, Boomerang previously produced its own original programs, including Wabbit (later re-titled New Looney Tunes for its second season), Be Cool, Scooby-Doo!, and an animated adaptation of Bunnicula.