Boss Coffee

Boss (ボス, Bosu) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan.

Boss was first released in 1992 and is one of many brands of Japanese canned coffee.

Since 2006, American actor Tommy Lee Jones has appeared in a series of TV commercials and billboards for the brand,[1][2] becoming one of the most recognised faces in Japan.

[3] The Suntory Boss brand was launched in Australia, New Zealand, and the U.S. in 2019, with two products.

[4][5][6] In the U.S., Australian and New Zealand product lines, the logo does not include a pipe.