Jeff Lind, COO Brandless is an American e-commerce company that manufactures and sells products under its own label led by Tiffany Vail as CEO.

[12] In February 2020, Brandless announced that it would cease operations,[13] citing fierce competition and business model inviability in the direct-to-consumer market.

[6][15] Brandless relaunched under the leadership of Clarke Capital Partners, a family office based in Silicon Slopes, Utah.

The company raised $118 million in debt and equity in August 2021, one of the largest funding rounds ever to be led by a female CEO.

It marketed its foods as GMO-free, its health and beauty items as cruelty-free, and paper products as adhering to sustainable forestry practices.

[22] Under the new management, the business model moved to a mission-driven, omni-channel e-commerce platform making acquisitions of like-minded companies to plug into Brandless growth engine.