[5] Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian,[6] who raised $3 million from investors to start the company.

[14] In 2019, Braze added Google AMP for email[15] and passed $100 million in annual recurring revenue.

[18] At this time, Braze was delivering over 100 billion messages each month[19] and had raised over $175 million in funding.

[21] Along with Skyscanner and Apptopia, Braze published the Ready for Takeoff 2021 Travel Industry Trends, Insights and Strategies.

[30][31] Braze provides customer engagement technology for MAX,[32] Skyscanner,[33] PureGym,[34] Burger King,[35] Babylon Health,[36] Grubhub,[37][38] NASCAR,[39] OkCupid,[40] TUI,[41] and the NBA.