[1] It was produced by the Brazilian branch of Sony Entertainment Television in association with Moonshot Pictures.

In early 2007, Sony Entertainment Television announced plans that for a Brazilian adaptation of the reality TV series created and produced by Tyra Banks in the United States.

[1] One of the production decisions leading up to the show that caught the most media attention was the selection of the Brazilian model who would play the role belonging to Banks in the original adaptation.

The channel's first choice was originally Brazilian model Gisele Bündchen, though the network later settled on Fernanda Motta for the position.

The panel of judges for the first season consisted of Motta, journalist Erika Palomino, photographer Paulo Borges, and designer Alexandre Herchcovitch.