Breakfast in Hollywood

He quickly found an audience when he began broadcasting his Breakfast on the Boulevard January 13, 1941, on KFWB Los Angeles.

Newspaper radio schedules indicate that West Coast stations were broadcasting the program as "Breakfast at Sardi's" as early as September 1941.

[1] The program was limited to radio stations in California, Oregon, and Washington State until Breakfast at Sardi's aired on the NBC Blue Network from August 3, 1942.

The program had numerous sponsors, including Kellogg's cereals, Ivory Flakes, Planters Peanuts, Aunt Jemima Flour, Minute Man Soups and Alpine Coffee.

The popularity of the radio program was such that he created his own magazine, and in 1945 he opened his own establishment, Tom Breneman's Restaurant, located on Vine Street off Sunset Boulevard.

In 1945, flush with success, Breneman promoted the production of a 90-minute feature film, Breakfast in Hollywood (1946) starring Breneman, Bonita Granville, Beulah Bondi, Raymond Walburn, ZaSu Pitts, Billie Burke and Hedda Hopper, featuring musical numbers by Spike Jones, the Nat King Cole Trio and Andy Russell.