Breeze detergent

Breeze was introduced by Lever Brothers Company in the United States in 1947 as a soapless cleansing agent.

In April 1947, Breeze was launched in six cities in the Midwestern United States.

Breeze began with an advertising campaign in seventeen newspapers, covering six markets.

[1] In 1956, a box of king-size Breeze was offered with a free Cannon Mills Company bath towel and a fifty-cent voucher for buying, in Albuquerque, New Mexico.

[2] A commercial aired nationally as part of the CBS Television Network program Love is a Many Splendored Thing in December 1967 also featured the "free towel with every box" offer, and this commercial can be seen online on various websites such as the Internet Archive.