The area in which the business district was built was predominantly rural, characterized by farmhouses and agricultural plots.
As a function of the opening of this infrastructure, the General Town Plan of 1961, drawn up under the coordination of the architect Mario Morini, envisaged allocating the area to a "New center of life": a modern business center of the city as opposed to the city centre.
Its construction (begun in 1988) was full of controversy: the initial project by architect Bruno Fedrigolli, presented in 1985, envisaged a height of 131 metres (430 ft), which would have made the structure the tallest skyscraper in Italy, exceeding the Pirelli Tower, located in Milan, by four metres (13 ft).
The project encountered opposition from the Lombardy Region, which prevailed; the skyscraper, whose construction ended in 1992, thus saw its height reduced to 110 metres (360 ft).
[9]The urban bus service serves the area with lines 2, 4, 7, 10, 13, 14 and 15, connected to the rest of the city by the Kennedy overpass.