Bretman Rock Sacayanan Laforga (born July 31, 1998) is a Filipino-American beauty influencer and social media personality based in Honolulu, Hawaii.

He has starred in his own reality TV show, MTV's Following: Bretman Rock (2021), has featured in several music videos, and in October 2021, was the first openly gay man to appear on the cover of Playboy.

[10] Rock moved to Hawaii at the age of seven and played sports while growing up including baseball, soccer, cross-country, and volleyball.

[17] His younger sister, Princess Mae, and her daughter, Cleo, and their cousin, Keiffer ("Miss K"), frequently appear in Rock's videos, such as for mukbang.

Though he rarely features other influencers on his channel, Rock has collaborated with James Charles, Bella Poarch, Nikita Dragun, and Chelsea Handler.

[26] Rock played the role of "The Playboy" in the ten-episode fourth season of the YouTube Premium web series Escape the Night, released in July 2019.

[30] In November 2020, Rock launched his eyewear collection, specifically sunglasses, in collaboration with Dime Optics, a Los Angeles-based brand.

[31] On May 14, 2021, Rock had a cameo in Bella Poarch's music video for her debut single, "Build a Bitch", alongside other internet personalities.

[35] He collaborated with Wanderlust Creamery in 2023 to create an ice cream flavor, "Da Fruity Salad", in celebration of Filipino American History Month.

[36] In a 2023 interview with Them magazine, Rock said he left the beauty community in 2021 because "white people ruined" it, as it became a "money industry" with widespread drama and apologies among its members.

[38][39] On June 15, 2021, YouTube Originals announced that Rock would be the next subject of their 30 Days With documentary series franchise, as he tries to survive a week in the Hawaiian jungle while on his own.

A portion of the proceeds from Rock's merchandise goes to the Aloha Aina Support Fund, a Hawaiian wildlife charity that helps save turtles.

[61] In April 2020, Rock requested on social media that fans not visit his home uninvited, especially during the COVID-19 pandemic, after two people knocked on his door and left a note on his car.