He initially came into public attention while in college when the NCAA controversially banned him for profiting off his name and YouTube videos, which sparked reform for student athlete compensation.

[1] De La Haye traveled with his family from Costa Rica to the United States at the age of seven, spending the rest of his youth in Port St. Lucie, Florida.

[3][4] In 2017, De La Haye drew attention when the NCAA told him to delete or demonetize his YouTube not allowed to have his likeness or name in any of his videos if he decided to continue the channel.

[9][1] While removed from the active UCF football team roster, De La Haye put more focus on his Deestroying YouTube channel, which he started as a teenager in 2015.

Evolving from skits on football stereotypes and kicker trick shot videos, the channel has also featured gaming videos, skits impersonating National Football League players such as Odell Beckham Jr., Tom Brady and JuJu Smith-Schuster, actual collaborations with players such as Smith-Schuster, Marquette King, Cam Newton, Antonio Brown, and Tyreek Hill and partnerships with the NFL and other sports organizations to create content.

[24][25] On October 29, 2024, De La Haye re-signed with the Brahmas, stating that "I refuse to go out like that (...) the story is far from over and I have a lot more football to play.

De La Haye was also a co-owner of the FCF Glacier Boyz of Fan Controlled Football, along with Quavo, Richard Sherman, and Adin Ross.