He later worked for four years at Apple Inc. as a product designer in their Special Projects Group, where he authored patents involving virtual reality in self-driving cars.

[2][3] He became interested in engineering at a young age, making a pair of goggles that helped avoid eye irritation while cutting onions.

[5] He designed and delivered hardware on several JPL missions, including AMT, GRAIL, SMAP, and Mars Science Laboratory.

[7] While at NASA, Rober was one of the primary architects for "JPL Wired", which was a comprehensive knowledge capture wiki.

[7] He published a case study about applying wiki technology in a high-tech organization to develop an "Intrapedia" for the capture of corporate knowledge.

[4] His videos cover a wide variety of topics, sparking ideas for April Fools' Day pranks[9][10] and teaching about beating an escape room and filming primates in zoos non-invasively.

The company took in $250,000 in revenue in its first three weeks of operations, and by 2013 his app-integrated costumes were sold in retail stores such as Party City.

[24] While designing it, Rober collaborated with Jim Browning, Scammer Payback, and various state and federal authorities to use the glitter-bomb bait package as a tactic to track and arrest money mules and their supervisors, who were working with scamming call centers in India to rob elderly people of thousands of dollars.

[27] Rober has contributed articles to Men's Health,[28] and gave a TEDx presentation in 2015 How to Come Up with Good Ideas[5] and another one entitled The Super Mario Effect – Tricking Your Brain into Learning More.

[35] In 2021, he founded #TeamSeas with MrBeast, which raised over $34 million to clean up beaches and seas, along with removing one pound of trash for each dollar donated, with help from The Ocean Cleanup.

[38] In April 2021, Rober and Jimmy Kimmel hosted a live stream, raising $3 million in support of NEXT for AUTISM.