[3] As social media influencers with numerous channels, they have a combined total of over 30 million subscribers, as the second most influential content creators in 2024 according to Rolling Stone.

[27] After the move to Los Angeles[28] and the cancellation of their TV Show, Commercial Kings, the duo launched Good Mythical Morning on January 9, 2012.

Season 5 of GMM brought in "Will It" series, where the hosts try and invent different varieties of a famous type of food with unusual and often increasing levels of disgusting ingredients.

[citation needed] Season 6 of Good Mythical Morning premiered on July 14, 2014, with a new introduction sequence with animation by Digital Twigs and music by Pomplamoose.

[37] Several notable personalities, including PewDiePie, Mayim Bialik, Shay Mitchell, Bill Hader, Amy Schumer,[38] and Daniel Radcliffe[39][40] have been guests on the show.

On October 19, the first episode of the YouTube Red original show Rhett & Link's Buddy System aired on the Good Mythical Morning channel.

Rhett & Link described the show as a "decidedly R-rated spin on 'Good Mythical Morning' [...] featuring cursing, drinking, and adult situations galore."

[30] Each episode contained a multitude of shorter videos starring Rhett & Link with other actors and YouTube personalities as guests, including Tony Hale, Jill Wagner, Kat Von D, Smosh, Grace Helbig, Shay Carl, the Fine Brothers, Tessa Violet, Hannah Hart, Paul Scheer, Key & Peele, Miranda Sings, and KassemG.

The channel is a hub for all food featured videos, and it is run by the Mythical Chefs, Josh Scherer, Nicole Enayati (née Hendizadeh), Trevor Evarts, Vianai "Vi" Austin, and Lily Cousins.

[43] The series “Last Meals” features Scherer doing long form interviews with celebrities over a meal that they would choose as their last on earth, with guests including Tom Hanks, Gordon Ramsay, Post Malone, Terry Crews, Meghan Trainor, Hank Green, Margaret Cho, Serj Tankian, Becky Lynch, Jason Kelce, Karamo Brown, Ella Purnell, Karen Gillan, Bert Kreischer, Padma Lakshmi, Matty Matheson, Steve-O, Emma Chamberlain, and John Boyega.

[47] On July 14, 2014, Rhett & Link, along with Smosh, appeared in the season 3 finale of the series, in which they played two of the four Renaissance artists battling against the Teenage Mutant Ninja Turtles.

[68][69] In 2009, Rhett & Link produced "Fast Food Folk Song" as a web commercial for Taco Bell, and in 2010 it won the Contest of Awesome for the Best Comic Music Video of 2009.

[79][80] In October 2013, Rhett & Link released a music video entitled "Epic Rap Battle: Nerd vs. Geek" which was sponsored by TigerDirect.

[82][better source needed] In May 2014, a new segment sponsored by Gillette was included on Good Mythical Morning for the week subscription campaign, as well as with the release of the "Kissing Your Face" video on the main channel.

episode in their popular "Will It" series on Good Mythical Morning where the Hot Pocket crust was replaced with odd items based on fan suggestions.

[87][better source needed] On June 5, 2015, a new segment on Good Mythical Morning was announced called "The Back Up Plan" sponsored by GEICO, where the duo explore different career opportunities.

[13] On September 27, 2013, Rhett & Link launched an audio podcast on iTunes, Spotify, and SoundCloud called Ear Biscuits, which airs every Sunday.

They also interview other notable Internet personalities and celebrities such as Grace Helbig,[90] Julian Smith,[91] Philip DeFranco,[92] PewDiePie[93] and Rainn Wilson.

[104] On October 4, 2013, Rhett & Link released "Epic Rap Battle: Nerd vs. Geek" which gained 50 million views on YouTube and triggered several internet memes.

[119] In 2007, along with Stevie Ryan and Joy Leslie, Rhett & Link hosted the short-lived series Online Nation, a show that featured the best viral videos from the Internet, part of the 2007 fall lineup on the CW Network.

[68][124][non-primary source needed] Rhett & Link served as musical correspondents for Brink, hosted by Josh Zepps, on the Science Channel.

In that, they were a singing duo named "The Fabulous Bentley Brothers" performing teaching songs about different books, or topics, in the Bible.

Rhett & Link appeared in the edutainment web series Wonder Quest, and guest starred in 2 episodes as Thomas Edison (McLaughlin) and William Hammer (Neal).

Buddy System was featured in Variety as the most talked about digital show, beating out Netflix's Orange Is the New Black and Amazon's The Man in the High Castle.

[136] Rhett & Link have described the book as "a hilarious blend of autobiography, trivia and advice" and will include the story behind their friendship and career, as well as tips on how to "add Mythicality" to the reader's life, supported by anecdotes from their own past.

[139][140] It was announced on May 16, 2017, that Rhett & Link would be going on tour around the United States in order to promote their upcoming book, performing at 16 theatres around the country.

[153] Ian Hecox, the co-founder of Smosh, explained that under the Mythical Entertainment banner, the channel would have full creative freedom and launch its own podcast, known as the SmoshCast.

[154] In July 2021, Rhett and Link announced the launch of the "Mythical Accelerator Fund", five million dollars they plan to use to continue to acquire ownership stakes in other social media stars’ businesses.

[161] In December 2024, Mythical Entertainment was part of the investment group that purchased First We Feast, the company behind the YouTube talk show Hot Ones from BuzzFeed.

[165] Drew Champion, Edward Coleman, Lizzie Bassett, Kevin Kostelnik, Daniela Hamilton, Chase Hilt Rhett and Link currently live in La Crescenta-Montrose, California,[197] where they run a Burbank-based production company named Mythical Entertainment.