It was founded in 2020 by gaming businessman Albee Benitez who previously served as Negros Occidental's 3rd district representative from 2010 to 2019 and is currently the Mayor of Bacolod.

[2][3] Airing more than 18 hours of airtime every week, it currently serves as one of the blocktime partners and distributor of Cignal Entertainment for TV5 and ABS-CBN Corporation for Kapamilya Channel, A2Z (blocktime with ZOE Broadcasting Network), Kapamilya Online Live, ABS-CBN's international channel The Filipino Channel, and streaming platform iWantTFC (blocktime for Rated Korina and airing rights for Sunday 'Kada, Oh My Dad!, and I Got You)[4] and has signed up stars and talents from ABS-CBN and GMA Network.

On January 17, 2021, it was reported that after three months, their Sunday programs would air their final episodes due to lack of advertisers and sponsorships.

This arrangement lasted until April 29, 2023, when Tropang LOL aired its final episode with It's Showtime reverted to its original 12:00 PM timeslot with an airtime of 180 minutes.

Some of their shows (like Rated Korina and Sunday 'Kada[4]) are currently airing on programming affiliate ABS-CBN's iWantTFC and worldwide via The Filipino Channel.