Britches of Georgetowne was one of the early retailers of Ralph Lauren ties and in 1977 outfitted the crew of Ted Turner’s Courageous, which won the America’s Cup that year.

Poking fun at the various animal logos appearing on preppy clothing such as Ralph Lauren's polo pony and the Lacoste alligator, Britches thought of the ugliest animal they could think of and started adding a Warthog logo to their shirts.

'[5] In 1983 Britches was bought by CML Group, a retail conglomerate that owned brands such as NordicTrack, Boston Whaler and The Nature Company.

CML then sold Britches to Wet Seal where the brand was ultimately shuttered as Wet Seal converted the remaining 83 Britches Great Outdoors stores to their Arden B format targeting an affluent female audience.

[6][7] In late 2019 Matt Carson purchased the rights to resurrect Britches and started working with many of the original team and manufacturers.