[5] In late 1994, Disbrow hired a part-time chief financial officer, Sally Smith, who was employed at his new father-in-law's business.

Smith had to deal with issues with lenders and the Internal Revenue Service and a potential bankruptcy as a part of overhauling the firm's finances.

Smith was unable to determine the firm's net income/loss prior to 1995, due to the trio's haphazard business practices.

[5] Expecting more growth in 1995, BW3 designed a new prototype free-standing outlet with clear separation between the bar and dining areas and seating 190 in a 5,000- to 7,500-square-foot space.

After using the name variations BW3 and Buffalo Wild Wings in different markets in its first national ad campaign, the decision was made that year to standardize the name throughout the system with the latter.

Three venture capital firms and other purchased a majority stake, $8.5 million in shares, available in a December 1999 private placement.

[5] Disbrow died in October 2002, while Smith continued as company executive with Lowery as vice president of franchise construction.

In 2019, Buffalo Wild Wings announced a multiyear deal with MGM Resorts International and its sports betting venture Roar Digital.

In 2020, Buffalo Wild Wings announced a national partnership the League of Legends Championship Series (LCS).

[a][17] In June 2023, Buffalo Wild Wings had exited the Canadian market after closing its 5 remaining locations in Ontario.

[19] The restaurants feature an open layout with a bar area and patio seating flanked by televisions and media screens.