In addition to the building itself, the architects oversaw the design and installation of all aspects of the store's interior, from the wallpaper and display cases, to the unique mechanical conveyor system that delivered purchases directly to the parking lot.

[1] This attention to detail reflected the architect's philosophy of "total design," or taking responsibility for master planning, engineering, interiors, fixtures and furnishings, landscape, signage and graphics.

The department store was purposely crafted to evoke an atmosphere of a "home" or that of an exclusive country club, in keeping with the company president's vision.

Bullock's Pasadena was among the first department stores in the country to be located outside of a downtown area and was intended to appeal to the emerging "carriage trade," or those shoppers arriving by automobiles.

It is, however, still considered a distinctive and more exclusive shopping district with surrounding boutiques, starred restaurants and enjoys the patronage of the nearby California Institute of Technology and the affluent community of San Marino.