Bullying Awareness Week is a national campaign in Canada conceived of by Canadian educator and Bullying.org president Bill Belsey.
[2] The 2004 campaign included a week of special programming on Family Channel; the launch of a new Public Service Announcement (PSA), called "The Cool Table", demonstrating the part that bystanders can play in remedying bullying; and an interactive website where Canadians could "Take the Pledge" as well as tell their stories of standing up to bullying.
Premieres: Beautiful Girl, Original Movie In 2005, Family Channel and bullying.org expanded the campaign to address teachers and parents in addition to Canadian youth.
[6] For the fourth consecutive year, Family Channel and Bullying.org Canada worked together to institute national Bullying Awareness Week.
Additional campaign resources included a new PSA featuring Life with Derek star Michael Seater.
As an additional teaching tool for students and educators, a Teacher's Guide for the show is produced by PREVNet.
Family Channel worked with Nico Archambault (Season 1 winner of So You Think You Can Dance Canada) and txt.carbon to create Rise Above T-shirts with proceeds going to PREVNet.
The chats featured Family Channel's on air host Lindsay Hamilton and PREVNet representative Dr. Joanne Cummings.
[18] Family Channel Stars involved: Jacob Kraemer Overruled!, Lindsay Hamilton on-air host, Saveria Premieres: Wingin' It "Bully Elliot" CTV supported Bullying Awareness Week in 2010 through the Love is Louder campaign.
[21] and featured interviews with celebrities including Cody Simpson, Selena Gomez and Bella Thorne as well as with a representative from Kids Help Phone.
rallies: St. Michael's; Burnaby BC, Barkers Point Elementary; Fredericton, NB, Blessed John XXIII; Mississauga, ON, Westcreek Public School; Pickering, ON.
[24] Family Channel Stars involved: Eduard Witzke, Karissa Lee Staples, Ana Golja, Tiago Abreu (all What's Up, Warthogs!
", Zendaya, Bella Thorne "Shake It Up (TV series) ", Dylan Everett and Demetrius Joyette (both "Wingin' It".