[3] It was reincorporated under the name Bulova Watch Company in 1923, became part of the Loews Corporation in 1979,[4] and was sold to Citizen at the end of 2007.

In 1927, Bulova set up an observatory on the roof of a skyscraper located at 580 Fifth Avenue to determine universal time precisely.

[4] Its horological innovations included the Accutron watch that used a resonating tuning fork as a means of regulating the time-keeping function.

All three of these models were modernized in 2020 as the Joseph Bulova Collection, utilizing swiss made Sellita mechanical movements.

[10] From 1922 through 1930, Bulova marketed 350 different ladies’ Art Deco watches, with at least an equal number of models for men.

[12] Bulova became a renowned watch company in 1922, starting with an advertising campaign in the Saturday Evening Post.

His crossing earned him a Bulova Watch and a check for $1000, and it became an emblem for the brand that created the model "Lone Eagle" in his likeness.

The school later became a full-fledged rehabilitation facility, an advocate for disabled people nationwide, and one of the founders of wheelchair sports in the United States.

[23] In 1952, Bulova and the Academy accepted a Federal Trade Commission stipulation that allowed Bulova to continue its use of the trademarked words as long as the company made it clear that such usage was based on a licensing agreement rather than “representative of meritorious award made on the basis of comparative tests with other watches.”[24][25][26] From 1950 through 1954, Bulova issued over 25 ladies models and 14 men's models identified with the Academy Awards, paying $154,000 in licensing fees.

[28] The ad campaign for Bulova's Accutron watch was profiled in the 7th season of the television series Mad Men, in which a spokesman utters the line: "It's more than a timepiece, it's a conversation piece".

Bulova's "Accutron" watches, first sold in October 1960,[30] use a 360 Hz tuning fork instead of a balance wheel as the timekeeping element.

[31] The inventor, Max Hetzel, was born in Basel, Switzerland, and joined the Bulova Watch Company in 1950.

[32] Instead of the ticking sound made by mechanical watches, the Accutron had a faint, high-pitched hum that came from the vibrating tuning fork.

All twelve men who walked on the Moon wore standard Omega Speedmaster watches that had been officially issued by NASA.

There are images of Scott wearing the watch, when he saluted the American flag on the Moon, with the Hadley Delta expanse in the background.

In 2019, Bulova reissued the Computron brand, preserving the size and appearance of the originals, but updating the internal electronics.

[40][41] In 2020, the Citizen Group split Accutron off from Bulova and launched it as its own stand-alone brand,[45] highlighting its new electrostatic movement technology and re-introducing vintage inspired "Legacy" models.