[4] In January 2020, te reo Māori advocates were worried that BurgerFuel's newly-launched 'Hoki Dokey' fishburger could strengthen the incorrect pronunciation of the word hoki (correctly pronounced as HAW-key).

The judges praised BurgerFuel for not just selling high quality, gourmet products, but also for developing the company into a specialist exporter which sources raw materials from New Zealand wherever possible.

[9] On 14 Jan 2014, BurgerFuel Worldwide announced a $5.9m injection from new US investor - Milford, Connecticut-based Franchise Brands (backed by Subway founders Fred DeLuca and Peter Buck) to fund global expansion.

On 4 June 2015, BurgerFuel Worldwide announced a partnership with California-based franchisor OhCal Foods as part of its plan to break into the US market.

[11] Following the death of Subway founder Fred DeLuca, BurgerFuel Worldwide decided to enter the US market alone.

BurgerFuel operates in three countries: It is also looking to expand into Qatar, Libya, Lebanon, and China[17] and include drive thrus.

On 20 October 2014, BurgerFuel announced that they would be adding 5 more Australian stores by 31 March 2015 in Sydney, Brisbane and Gold Coast.