Its founder was William Evans Burton, an English-born immigrant to the United States who also managed a theatre and was a minor actor.
To offset the financial adversity amidst the Panic of 1837, they focused on local authors and nationalist themes, signaled in part by a frontispiece with both patriotic and gentlemanly imagery as well as an illustration of Benjamin Franklin.
[1] Burton hoped to create a magazine that would be "worthy of a place upon every parlour table of every gentleman in the United States".
To compete with other magazines of the time, Burton's included extra illustrations and thicker paper than standard.
[3] The June issue of that year included the notice that its owner had "made arrangements with Edgar A. Poe, Esq., late Editor of the Southern Literary Messenger, to devote his abilities and experience to a portion of the Editorial duties of the Gentlemen's Magazine".