The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa.

[5] Cadbury Boost Bites, bitesize bars sold in a 108g bag, were introduced in August 2015.

[9][10] Following increased commodity prices and legislation from the Government, the Boost bar in the United Kingdom was shrunk from 60g down to 48.5g in 2013.

The wrapper was notably updated to reflect the new Reference Intakes and use of Palm and Shea fat in the product.

"[11] Cadbury's Boost then went on to sponsor the successful Yamaha team in the British Superbike Championship.