Fudge is a brand of chocolate bar manufactured by Cadbury.
It is a bar of fudge in a semi-circular cross-section covered in a layer of milk chocolate.
Produced in small bite size bars and in larger bars, the Fudge continues to be produced and sold in countries such as the United Kingdom and Ireland.
The 1970s television advertising was written by Mike d'Abo.
The TV advert was sung by eight year old Clive Griffin, who also sang the TV advert 'if you like a lot of chocolate' for Club.