Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England,[1] and with its success it was introduced nationally in 1983.

[2] In October 2008, Wispa permanently returned to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release.

Original Wispa advertisements, all performed to camera in front of a black background, featured well-known actors such as Paul Eddington, Nigel Hawthorne, Victoria Wood, Julie Walters, Simon Cadell, and Ruth Madoc.

The wrapper was redesigned again in 2016, as part of the Cadbury 'Obey Your Mouth' brand re-positioning, in which the Wispa logo now resembles the shape of a balloon.

In April 2017, Bitsa Wispa 110g bags were released, alongside another three items including chocolate buttons and bite size flakes.

[citation needed] Since the discontinuation of the Wispa bar in 2003, a host of internet campaigns and an online petition to bring it back slowly gained momentum.

[10] In February 2008, Rebecca Wells auctioned an original out-of-date Wispa bar, which she found in a sofa,[13] on eBay for the charity LAM Action.

The product was initially released for sale at Foreways on Warwick Road in Carlisle two weeks earlier, after the shop had been chosen from many around the country as part of a competition.

As of 20 January 2010, Wispa Gold once again became available in Australia (having been previously marketed as the Crave bar) following parallel importing by Coles Supermarkets.

[18] On 26 August 2011, it was announced that Wispa Gold would return permanently in November in support of team GB at the London 2012 Olympic and Paralympic Games.