The California Avocado Society is a non-profit organization based in Southern California that provides access to information on cultural, marketing, research and governmental issues for growers in the business of raising avocados.
The society was founded in 1915 under the name of California Avocado Association, and changed name to the present one in 1941.
[1] The Society arranges seminars and annual meetings for educational purposes, as well as to create new contacts between the growers, marketers and the professionals.
To this day they also publish their annual yearbook, that is provided free for paid members.
There is also an e-mail publication named The Weekly Newsline that is provided for members.