[1] Since then, it has driven its growth through innovations in its field—such as UHT bottles, infant milk, cartons with caps, and fortified products—and by establishing a presence in several countries through commercial networks.
[2] The brand name was a marketing choice inspired by the Latin word candidus (white, pure, bright, radiant), to evoke purity and freshness.
[2] Candia’s growth strategy also involved establishing commercial subsidiaries in Europe (UK,[3] Benelux, Spain, and Italy)[4] and partnering with distributors in various countries.
As a result, Candia products are available in Africa (Algeria, Libya, Senegal,[7] Ivory Coast, Gabon, Mali, and Burkina Faso), the Middle East (Lebanon and Palestine),[8] and the Indian Ocean islands (Madagascar, Réunion, and Mauritius).
[14] As of the early 2020s, Candia employed around 1,500 people and operated from two administrative offices (Paris and Lyon), four dairies (Vienne, Lons, Awoingt, and Saint-Étienne),[15] and two butter production sites (Quimper and Clermont-Ferrand).