Founded in the late 1950s by Giorgio Lungarotti, the company is now headed by his wife Maria Grazia, and sisters Teresa and Chiara.

The Lungarotti name is famous for putting Umbrian wines on the map, through a mixture of traditional respect for the land and modern innovation and research.

Previously renowned for his family's small-production wines, Giorgio Lungarotti decided to transform his vineyard into a larger scale production, guided his love and respect for the land.

Giorgio, together with his wife Maria Grazia, was able to tap into the potential of the under-recognized Umbrian Region, creating a high-quality wine with a marriage between technology and tradition.

Named for the Latin verb, "to blush", it originated from a new way to grow the vine, and a selection of the traditional varietals vinified in a scientific manner.